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Module 7: Marketing and Trade

The module points out the importance of marketing and explains where to find relevant information about market opportunities, prices and quality requirements. It teaches how to identify market expectations in terms of quality, standards and knowledge to cope with the organic standards. It shows, how to organise organic business markets, assess the market potential of organic products, develop a marketing concept, define a marketing strategy, and apply marketing techniques. The module provides explains, when organic certification is useful and how to access it.